Fendi emerged as a brand renowned for its elegance, craftsmanship, innovation and style. Over the years, the brand has made it’s mark in the fashion world through various iconic pieces and now commemorates its heritage with the Fendi icons selection.

The first being the Baguette in 1997, where Silvia Venturini Fendi was proposed with the task of creating a practical bag for women, and instead, she created the Baguette,which would quickly become one of the world’s most successful designer handbag designs of all time.

The Fendi Peekaboo first hit the runway over a decade ago for the Spring 2009 season. Invented by Silvia Venturini Fendi, it is possible to have custom creation, and therefore making it a collector’s item by choosing from thousands of options.

Introduced in the Fendi Spring 2018 collection, the Colibrì shoes perfectly embodying Fendi’s passion for craftsmanship and obsession for innovation. The Colibrì line features an extremely modern offer with a versatile attitude given by the duality of shapes and material used, combined with sporty details directly inspired by the trekking world.

Fendi held history’s longest collaboration between a designer and fashion house with the late Karl Lagerfeld for over 54 years where the designer created and designed the FF logo in 1965. This logo symbolized the ‘Fun Fur’concept thought to highlight Fendi’s will to revolutionize the fur world and has always remained faithful to the Maison’s deepest core values and featured on their most classic styles.

Discover the styles from Fendi’s ‘80s color block to the more graphic and geometric reinterpretations in the 90’s and 00’s.