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MCM SPRING 2020 AD CAMPAIGN

MCM SPRING 2020 AD CAMPAIGN

The MCM campaign follows a cast of club kids—the likely crew you’d find on the scene.

May 4, 2020

For the MCM Spring 2020 ad campaign, the brand marres Munich disco with Berlin’s underground techno to design a collection that breaks the rules. This is the first collection by Dirk Schönberger since his Global Creative Director appointment.

Find ’70s tailored suiting pieces and exaggerated silhouettes. A high-gloss Chinese red trench fades to a matte finish, this season, and our signature letters on monogram matching sets for our take on contemporary streetwear.

You’ll find the classics, of course, but unique bag shapes make their debut in cognac and shades of blue.

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