CHANEL J12 TIMEPIECE 20TH ANNIVERSARY COLLECTION FILM STARRING SIX MUSES
20 years of surprise, 20 years of reinvention, 20 years of being a companion for every second with Chanel's J12 watch.
May 4, 2020
The Maison created campaign featuring six muses reminiscing about their last twenty years, to celebrate the anniversary of the Chanel J12 timepiece, a watchmaking icon with 20 years of decisive seconds.
Claudia Schiffer, Lily-Rose Depp, Naomi Campbell, Ali MacGraw, Vanessa Paradis and Liu Wen are the muses that star in the commemorative film discussing how they would live with 20 years.
Ever since its creation in 2000, the Chanel J12 timepiece cultivates its singularity with a radical choice of colors, innovative material, cutting-edge technology. The J12 makes an impression and becomes the watch where every second counts, those that change a life.
Simple shapes, with enduring materials and precise colors, the Chanel J12 is an allure on the inside that shows on the outside. A watchmaking icon, it features the Caliber 12.1, a self-winding movement manufactured exclusively for Chanel.