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CHANEL SPRING 2020 VOCABULARY OF STYLE FINE JEWELRY AD CAMPAIGN

CHANEL SPRING 2020 VOCABULARY OF STYLE FINE JEWELRY AD CAMPAIGN

Chanel creates a campaign centered around the fine jewelry collection, primarily earrings, and outlines the different ways to wear the pieces.

April 17, 2020

There is a vocabulary of style, with rules that are meant to be decoded. Chanel introduces the Spring 2020 fine jewelry ad campaign with a new take on styling jewelry pieces.

Symmetry, accent, repetition, asymmetry and accumulation are typically French styles, which Chanel provides to help you choose how to wear your earrings  with one earring on each side, two identical earrings worn on the left, a single earring on the right, etc.

Two identical earrings worn on each side: a conscious embrace of symmetry in pursuit of perfect equilibrium. One large earring worn on just one side: style is a sizable matter. Boldly embrace asymmetry by wearing two earrings on the same side. Showcase your earring by wearing it on just one side. Mix, match and layer earrings on both sides. Any combination is a winning one.

There are endless ways to wear your earrings and Chanel invites you to find yours.

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