The Balmain Spring 2020 handbag ad campaign, shot by photographer Mariya Pepelanova under the creative direction of Olivier Rousteing, highlights the BBuzz handbag.

The name of our latest BBuzz bag collection is more than a simple play on alliteration. This new bag collection looks to the runways for inspiration, riffing on some of Olivier Rousteing’s most familiar signatures, including thick fringe, quilted leather, impressive embellishment, bold animal prints and those eye-catching black-and-white graphic patterns.

The strong lines of the BBuzz bag collection reflect the house’s renowned tailoring. The can’t-be-missed “B” adorning the front of each and every BBuzz bag design is, of course, Balmain’s recently-introduced monogram, the new symbol of the house.

The BBuzz bag is young in spirit, while relying on the unique legacy of decades of the best European craftsmanship.