JOHANNA ORTIZ X H&M CAPSULE COLLECTION

JOHANNA ORTIZ X H&M CAPSULE COLLECTION

H&M is delighted to announce that its collaboration with the Colombian designer Johanna Ortiz.

March 11, 2020

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The 19-piece Johanna Ortiz x H&M collection features the exotic color palette, tropical florals and dramatic silhouettes that have become synonymous with Ortiz’s statement-making label.

The collaboration is a true meeting of minds: the H&M design team travelled to Ortiz’s native Cali – also known as Colombia’s Salsa capital – to fully comprehend the complex construction behind the designer’s ultra-flattering designs. The team was immersed in Ortiz’s sophisticated bohemian world, examining her archive to revisit her signature tropical prints in re-energized colorways.

“The imprint of Colombia – the rhythm of the Salsa dance, the beauty of the elegant orchids and the effortless palm trees dancing in a balmy pink sunset – can be felt in every Johanna Ortiz design. I’m thrilled to be able to infuse this H&M collection with effortless glamour and introduce some Latin American festivity to the H&M customer’s wardrobe,” says Johanna Ortiz, designer and CEO.

Key pieces include the vibrant red floral maxi dress, the magenta midi dress in broderie anglaise, the black patterned floor-length column dress in viscose crepe – one of Ortiz’s personal favorites – and the ruffled wrap skirt in black and white cotton-poplin. Extravagant ruffles are an important design feature, even appearing on asymmetrical swimsuits. There are also some more pared-back styles including a cotton-poplin tunic shirt and monochromatic blouses that are palette-cleansing in their simplicity.

The Johanna Ortiz x H&M collection will be available in stores and online on March 12th, 2020.

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