Introducing the florentine luxury brand Emilio Pucci Spring 2020 ad campaign, evoking the brand core spirit of vibrancy and dynamism.

The campaign was shot by rising talent Arnauld Lajeunie and styled by Haley Wollens. Sophisticated and joyful images capture model Olivia Vinten in a color blocking landscape under the blazing sunlight. The creative concept is inspired by loose shapes, graceful movements and intense lights, highlighting the prints and colours of the new collection with a dream-like feeling.

The Emilio Pucci Spring 2020 campaign will also feature a series of dedicated digital videos.