STELLA MCCARTNEY SPRING 2020 AD CAMPAIGN
Stella McCartney's Spring collection is their most sustainable yet.
February 11, 2020
Celebrating living in harmony with nature, the Stella McCartney Spring 2020 ad campaign is a collaboration with photographer Jonny Dufort.
Enveloped in a lush living carpet of green, model Amber Valetta embodies everything the collection stands for; luxuriant, brave, defiant and fierce – and our most sustainable to date.
Featuring recycled polyester, organic cotton, Econyl regenerated nylon and entirely cruelty-free. the collection includes the knitted half and half bag – this time with an updated style. Photographic prints of the English countryside, taken by Stella herself, sit on flowing silk dresses, and dynamic stripes are interrupted with delicate embroidered petals.
The collection is testament that long lasting luxurious products can be made while trying our hardest to limit the impact on the earth; and that style doesn’t need to be sacrificed in doing so. Saving the world starts when you get dressed.