The Fendi Spring 2020 campaign charts a path of playful opulence through a Summer’s technicolor day drenched in the warmth of an Italian sunrise. In keeping with Fendi’s most authentic DNA, an ironic, playful vibe echoes throughout the striking shots, injected with a lively elegance – restless and a bit rebellious.

The diverse model cast include Adut Akech, Jing Wen and Rianne Van Rompaey, posing on the imaginative terrace of a Roman historic Palazzo furnished with multicolor retro outdoor designs.

The Spring collection includes soft quilted dresses and separates are juxtaposed to skirt suits in washed cotton and high-end summer fur coats, exuding luxurious lightness.

The Maison’s iconic Peekaboo and Baguette bags, as well as the new Fendi Roma tote, steal the spotlight with their charming explosion of interwoven motifs, embossed patterns and vibrant colors, infused with a artisanal craftsmanship interpreted.