JIMMY CHOO X YK JEONG CAPSULE COLLECTION FILM
Introducing the exclusive Jimmy Choo collection with celebrity stylist Mr YK Jeong.
January 15, 2020
Redefining modern streetstyle glamour, Korean stylist, creative and influencer YK Jeong collaborates with Jimmy Choo on an exciting capsule collection. The Jimmy Choo x YK Jeong capsule collection features an exuberance of color – fluorescent and neon. Bright orange, yellow, blue, and pink breathe new life into the footwear.
“It’s amazing to work with someone who not only respects and loves the codes of Jimmy Choo but – excitingly – wants to take it somewhere bold, brave and new,” said Sandra Choi, Creative Director at Jimmy Choo.
The Jimmy Choo x YK Jeong campaign takes the themes of neon and future and brings them to life in an animation featuring neon bear workers in a neon bear-shaped factory in space (the bear was used as it represents how Jeong sees himself). It also features highlighter special effects to further the “highlight” theme.
The Diamond kicks, for men and women, are available in multiple neon-accented colorways that rest on the signature faceted translucent sole. The Love block-heeled pump uses white patent, invisible stitching, lucite heels, and touches of neon for a futuristic look. And the Bloafer, a unisex backless loafer, is constructed of nappa, with crystal and stud accents.