PRADA LUNAR NEW YEAR 2020 COLLECTION FILM

PRADA LUNAR NEW YEAR 2020 COLLECTION FILM

The journey to come back home and stay with the family lies at the heart of the Lunar New Year.

January 14, 2020

Prada captures Chinese top model Chun Jin and her real family members in a documentary film, recording a traditional reunion to celebrate one of the most important holidays.

After many months spent away, nostalgic Chun Jin is preparing to pause from mundane life, return to her hometown in China to re-connect with her family and celebrate in the most memorable way this time of the year.

During the trip, childhood memories arise and materialize through the eyes of Chun Jin: the physical journey itself is a way to underline the importance of sharing unforgettable moments and gifts with the beloved ones.

At home, life is full of joy. The Prada #LunarNewYear collection items properly chosen for each one become objects of unspoken love, by expressing emotion through the subtle ways favoured by the model’s culture.

On the eve of the New Year, following the tradition, Chun Jin and her family start decorating their home, preparing delicious recipes and gathering around the table for the feast. Fireworks are lit later that night and the sparkles heralding bright thoughts for the year ahead.

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