GIUSEPPE ZANOTTI SPRING 2020 AD CAMPAIGN

GIUSEPPE ZANOTTI SPRING 2020 AD CAMPAIGN

Beauty is strength for the Giuseppe Zanotti Spring campaign, celebrating four key silhouettes, each one uniquely Giuseppe.

January 8, 2020

To mark the first season of the new decade, the House captured a series of vivid, high-contrast images for its newest Giuseppe Zanotti Spring 2020 ad series. Bathed in natural light—with sparkling waters forming a striking backdrop—each image epitomizes the modern glamour, contemporary femininity and distinguished craftsmanship of Giuseppe Zanotti.

“For Spring 2020, I wanted to create a kind of stylistic clean slate,” says founder and designer Giuseppe Zanotti. “This campaign conveys my ethos of beauty and strength; style and craftsmanship.”

TheGiuseppe Zanotti Spring 2020 ad campaign includes four key silhouettes featuring the “Lillium,”  a gorgeous, oversize leather-constructed lily, the new season sandal is inspired by couture craft and nature’s inherent beauty. Captured on deck—in a sea of shadows—the stand-out stiletto is a study in ease, elegance and all things chic. The “Catia” is deceivingly simply but utterly enticing. Crafted with a suggestive, cut-out heel, the sleek sandal exalts the foot with its flourish of straps and sensual minimalism. For Spring 2020, all that shines is indeed gold. Channeling the ‘70s, the “Bebe” platform is a contemporary homage to a silhouette that is at once powerful and sassy. Yet in the world of Giuseppe Zanotti, sky-high isn’t the only expression of femininity. The “Phoebe” with its cheeky block heel, strong T-strap and dazzling crystal-encrusted floral brooch proves there is more than one way to turn heads.

“This campaign really represents the authentic energy of the brand—sensual and self-confident,” says Giuseppe Zanotti. “Set among gleaming waters, the overall effect is compelling, contemporary and arresting.”

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