GIORGIO ARMANI SPRING 2020 CAMPAIGN FILM

GIORGIO ARMANI SPRING 2020 CAMPAIGN FILM

The dialogue between man and nature are at the heart of the Armani campaign.

January 7, 2020

Introducing the Giorgio Armani Spring 2020 campaign where the landscape of burnt colors, rocky surfaces and clear skies enhance the elegance of the collection. The campaign, shot by Viviane Sassen in Tenerife, features Pepe Barroso, Hao Yun Xiang, Julia Van Os and Katia Andre.

Like the The Giorgio Armani Spring 2020 campaign the collection was centered on a base of gray, navy and brown lightened by a luminescent echo of gentle hues, pinks and blues that played hide-and-seek with the light throughout the impressive, controlled lineup. He worked a deft counterpoint between gentleness and sportif, the former in the demure palette, and the latter, in silhouettes often rooted in a sportswear approach while taking considerable liberties with its tropes.

Armani took a pants-first approach, opening with a pair of trim suits with lady-fied collarless jackets, one gray and one brown. From that spare base, he wended through various options, arguing successfully for opulence in one look. He offered options galore — ethereal, utilitarian, modernist-snappy — while keeping it cohesive within that mesmerizing color palette. And if some of the pants proved too zippy, there were plenty more, sans hardware.

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