Situated on Manhattan’s most luxurious corridor between Fifth and Madison Avenues, the new David Yurman flagship store expands three floors and spans more than 5,000 square feet, a major milestone for the brand.

Overseen by Chief Creative Officer, Evan Yurman, the space features David Yurman products across all categories, including High Jewelry, Women’s, Men’s, Wedding and Watches, as well as a curated assortment of exclusive, limited-edition pieces, only available at the 57th Street flagship.

A rose gold-hued façade defines the exterior while the interior includes a custom-designed wood ceiling, digital heritage wall, perfectly calibrated mirrors and vintage furniture pieces, each selected by Evan Yurman. The flagship will feature innovative technology including four video walls on different levels, mobile points of sale throughout and wireless charging stations integrated into furniture in the private salon spaces.