COACH PRE-FALL 2020 COLLECTION

COACH PRE-FALL 2020 COLLECTION

Camp comes back as Stuart Vevers creates a very all-american, retro-inspired collection for Pre-Fall.

December 11, 2019

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Creative director Stuart Vevers used the classic American campground as a starting point for the Coach Pre-Fall 2020 collection. Vevers was fresh from a five-day camping excursion in Peru when he presented the new collection at the brand’s showroom this morning, though the timing of the trip was largely coincidental.

Ultimately, the new anoraks, puffer vests, and chunky-soled hiking sandals seemed best suited to an urban landscape. It was easy to picture the snug belted leather jackets in a cool downtown setting, for example. The retro-inspired tees printed with graphics of the New York skyline and the slogan “Big Apple Camp” spelled out that city-dwelling mood too.

There was a softer, vaguely 1970s feeling about the clothes, starting with slinky striped knit cardigans and tank tops. The butterfly collar showed up in casual iterations, with chambray shirting and suede jackets that were paired with structured A-line wrap skirts and more whimsical printed maxi skirts. One novelty print covered in classic luggage, drawn from what was a groovy, imagined archive, looked particularly good on wide-leg pajama pants.

Vevers took an outdoorsman’s approach to the handbags, creating tiny pouches that clipped to the brand’s classic cross-body purses with utilitarian carabiners.

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