ALEXANDER WANG COLLECTION 1 2020 AD CAMPAIGN

ALEXANDER WANG COLLECTION 1 2020 AD CAMPAIGN

Alexander Wang taps supermodel Bella Hadid for his Collection 1 Spring 2020 campaign.

December 10, 2019

Captured by Brianna Capozzi, supermodel Bella Hadid channels different characters with a strong Americana theme for the Alexander Wang Collection 1 2020 ad campaign. Wang’s first 2020 collection was a celebration of American fashion’s heritage and future, and a proud exclamation of the brand’s New York roots.

In one shot, Bella poses as the Statue of Liberty wearing a crown and posing with a red, white and blue popsicle. For another, the brunette rocks flared shorts with a US-inspired flag tee. Styled by Haley Wollens, she models form-fitting dresses as well as statement bags.

“I started thinking about the pioneers that paved the way for me to be an American fashion designer and all the things about American fashion that I love that have inspired me from the beginning,” Wang noted postshow.

He broke the collection into four acts — pillars of American sportswear — that included the working woman attire; loungewear as daywear; prep; and the future of sportswear the Alexander Wang way.

“I know that I’ll always love creating beautiful things and make people look and feel good, but having a platform where I can really bring people together and bridge cultures I find to be my bigger mission,” said Wang.

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