Following the success of the first collaboration, which quickly turned the knitted Ultraboost sneaker into a cult favorite, the latest Missoni x adidas collection features an even more extensive offering.
With sport in the House’s DNA and following the path of its founder Ottavio, an Olympic athlete with a passion for color, the Missoni x adidas partnership interprets sportswear in a contemporary way; redefining classic running garment silhouettes, and transforming colors into a living matter that follows and frees movements.
Energy, strength and agility are emphasized and enhanced with form fitting pieces, all brought to life in iconic Missoni colors; the new Pulseboost sneaker has been perfectly engineered.
The latest Missoni x adidas campaign is brought to life through imagery and a futuristic video, encapsulating the energetic spirit of the collection; choreography and contemporary dance movements appear to project themselves toward the camera lens as if, at times, the action will break through.
The video concludes with an explosion of color that conjures the animated fervor of a religious ritual. in a continuous crescendo of rhythm, music, bodies and color; one blending into the other.