PROENZA SCHOULER WHITE LABEL RESORT 2020 AD CAMPAIGN

PROENZA SCHOULER WHITE LABEL RESORT 2020 AD CAMPAIGN

Proenza Schouler White Label's Cruise collection starts where mainline ends.

November 12, 2019

We begin a new chapter with the Proenza Schouler White Label Resort 2020 collection with a fresh, more elevated approach, one that relates more honestly with the brand’s overarching ethos.

The Resort 2020 collection has easy, everyday double faced cashmere coatings, bonded leathers, washed poplins, and sinuous matte jerseys which are shown alongside clean, colorful denim and novel, luxurious knitwear.

“It has always been a goal of ours to fully develop a well-rounded and balanced collection that mixes the high-end with the everyday in a way that speaks to both personal friends and to the customer we’ve developed over the years. A more casual lifestyle has always been true to who we are as individuals and true of many women in our lives. We are excited to finally have an entire range of easy, more casual things to offer. With White Label, we feel that we can now address both ends of the spectrum in a way that feels totally authentic to us and relevant to the way people dress today,” said Creative Directors Jack McCollough and Lazaro Hernandez

The renewed expression of Proenza Schouler White Label is brought to life through the Lost and Found campaign photographed by Tim Elkaïm. The eclectic cast of women navigate the intricacies of New York City, embracing and discovering both the beauty and the magic of the new, the old, and the unknown.

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