SAINT LAURENT RESORT 2020 AD CAMPAIGN

SAINT LAURENT RESORT 2020 AD CAMPAIGN

Saint Laurent taps rising stars Fran Summers and Vilma Sjöberg for its Cruise campaign.

November 4, 2019

Captured by Gray Sorrenti, the black and white Saint Laurent Resort 2020 ad campaign take place at the beach and beyond. The advertisements spotlight loose-fitting trenches, slim-fit suit jackets and lace dresses.

Anthony Vaccarello fully realized a progressive revision of the house, delivering an array of striking looks that reinvent the “heroin chic” popularized by Hedi Slimane, without completely abandoning the slim cuts that contemporary Saint Laurent is known for.

A short film also directed by Sorrenti features Fran lounging with Erin Mommsen. Sydney Rose Thomas styles the shoot with hair by Duffy and Kanako Takase on makeup.

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