ZIMMERMANN RESORT 2020 AD CAMPAIGN
Zimmermann evokes a fun-loving mood with a beach-ready Resort collection.
October 16, 2019
We jet to Capri, Italy, for the Zimmermann Resort 2020 ad campaign featuring models Grace Elizabeth and Abby Champion.
The beach beauties pose by the sea in sun-soaked shots lensed by photgrapher Benny Horne, trying on warm weather designs ranging from ruffled swimwear to airy dresses.
The designer weaving in a very classic sensibility via her use of tailoring. Some of the brightest pieces included a linen safari shirt dress and a ’70s-style rust-colored wide-leg pantsuit with thick white piping. A folksy white dress with grosgrain ribbon detailing looks like something a young Sharon Tate might have worn many decades ago.
In fact, the bulk of Zimmermann’s collection could have outfitted the cast of Quentin Tarantino’s new film Once Upon a Time in Hollywood, set in the late ’60s. The designer used retro floral prints from those days in a smart way for 2019: on minidresses, belted skirts, and ruffled pussy-bow blouses. Zimmermann knows how to bring the past into the present by blending throwback colors or silhouettes with cuts and fits that are relevant today.