The American designer taps leading face Binx Walton for the new Alexander Wang On/Off 2029 ad campaign.

Black and white images feature on-duty and off-duty looks captured by Julien Martinez Leclerc in a cool minimalist aesthetic. Binx channels ladylike elegance and modern street style in a range of fitted dresses, leather jackets and hoodies styled by Andrew Mukamal.

For beauty, she wears a slicked back updo with Yumi Lee on makeup.