COS FALL 2019 CAMPAIGN FILM
The COS Fall 2019 campaign explores two key concepts, bound by the exploration of scale.
September 3, 2019
A brutalist approach based on the strong, angular lines of monumental architecture is complemented by a tranquil mood of escaping to nature for the COS Fall 2019 campaign. The collection, with contrasting forms and sensual richness, firm structure and soft fluidity, intertwine to form exaggerated proportions, while natural and innovative materials create architectural silhouettes.
New methods of design turn to the delicacy of construction and deconstruction, exploring voluminous proportion and creating impactful scale. Slanted shoulder angles create bold and sculptural forms in menswear; cuffs, straps and belts add versatility while obtaining a relaxed fit. Womenswear pieces appear uncomplicated and exposed in an outward-facing simplicity, emphasizing a single bold feature.
The season’s color palette references the two key themes, presenting a foundation of industrial greys complemented by an array of softer shades, such as stone and oatmeal, bringing a subtle lightness to a winter palette, warmed by deep rust and plum.
The collection explores traditional garments, redefined to focus on detail and craftSmanship. Kilt-inspired pleating appears in both concepts – womenswear explores a skirt crafted from a lightweight fabric to allow for movement, while denser qualities such as hardboiled wool also appear, in the form of a dress with the same statement pleats. Padded outerwear provides dual functionality – removable sections form alternative looks whilst offering cocoon-like protection from the elements.
A range of accessories bring a new perspective; bags are textured with padded surfaces that explore mass and volume, while perforated surfaces bring added tactility.