TOD’S X ALBER ELBAZ HAPPY MOMENTS COLLECTION FILM

TOD’S X ALBER ELBAZ HAPPY MOMENTS COLLECTION FILM

Italian luxury brand Tod's has enlisted Alber Elbaz for its Happy Moments capsule collection.

July 22, 2019

Launching online and in store this July, the Tod’s x Alber Elbaz Happy Moments collection is the latest offering in the house’s Factory project—an initiative named after the New York art studio opened by Andy Warhol in the 1960s which sees Tod’s collaborate with a collective of leading designers.

For those still mourning the 2015 departure of Lanvin’s beloved, long-standing creative director Alber Elbaz, the collection signals an exciting return.

As the story goes; Tod’s chairman Diego Della Valle invited Alber Elbaz over to his home for pasta, and after seeing the Tod’s artisans hard at work first-hand, Elbaz decided to design a capsule collection for the heritage brand.

Inspired by happiness, a sentiment Elbaz’s designs have long felt aligned to, the spirited designer began his work on the capsule with a series of illustrations. Within his drawings, Elbaz focused on important life moments in which people felt their happiest, and then associated each with an element of the Tod’s brand.

His starting point was the iconic Tod’s driving shoe, capturing and transforming its spirit for the next generation. Tod’s Happy Moments illustrates the happiness Tod’s brings at different times of the day or different moments of life. Alber Elbaz gave his own spin to Tod’s DNA, imagining new contexts for the driving shoes, making them aerodynamic, bright, unstructured or mounted on sneaker soles, and at times, swarming in logos.

Alber Elbaz found ways, by accident, to use neoprene for a dash of tech and metallic finish for a sprinkle of shine. His idea of happiness is all-encompassing, touching everything from the logo to the packaging, from shoes to bags and t-shirts for the Tod’s x Alber Elbaz collection.

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