PRADA FALL 2019 AD CAMPAIGN

PRADA FALL 2019 AD CAMPAIGN

Prada showcases new love, new life, a new perspective on romance for the Fall campaing.

June 17, 2019

The new chapter, the Italian brand evolves and explores the spirit of the Prada Fall 2019 men’s and women’s ad campaign, capturing them here hand-in-hand to underscore the identity of the season.

Each inspired by the ideas and ideals of romance as a human emotion and an artistic movement, these images showcase both the individual and the collective – romantics, and romance.

Photographed by Willy Vanderperre, a sense of community is fostered in this tender imagery, a shared ethos and quintessence – a coming together, a romantic movement. The concept is expounded through the surroundings as well as the figures within.

A tension between man and nature is explored through the attraction of opposites, through images where an interior becomes an exterior, wild nature encroaching on industrial precision, delicate flowers and plants emerging to invade a harsh concrete cityscape. It acts as a modern romantic metaphor, for a coming together of different worlds.

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