The rooms welcome new narratives and curatorial solutions to stage the Gucci vocabulary and lead us into a hypnotic territory.

June 14, 2019

The Gucci Garden Galleria exhibit is housed in the historic Palazzo della Mercanzia in Florence’s Piazza della Signoria, created exclusively for the Gucci Garden boutique by artist Livia Carpenzano. Conceived by Gucci Creative Director Alessandro Michele and curator Maria Luisa Frisa, the Gucci Garden Galleria introduces a series of new exhibits.

A real and imaginary place, the translation of a vision that stretches through the first and second floors of the Gucci Garden Galleria in Piazza della Signoria, Florence, is filled with history, objects, anecdotes and geographies. A series of rooms unfolds from a story that begins in 1921 to today, ready to be reactivated: Détournement, Bagology, Cosmorama, Ouroboros, Cosmic Colors and Jardin d’Hiver are the names of the new rooms curated by Maria Luisa Frisa.

Exclusivity is key to the special Gucci Garden store, making it a destination for visitors to Florence. Almost all the products on sale here are created especially for the boutique and are not available anywhere else in the world. New to Gucci Garden is a selection of clothing and other items bearing images by artist Livia Carpenzano. Born in Lugo di Romagna in 1989, Livia Carpenzano is known for her graphic work.

Ready-to-wear for women includes long checked and tartan coats with embroidered velvet flowers, knitted capes, culottes in wool/cotton and printed denim, and full dresses in the romantic dream print. There is a large selection of women’s jackets, from highly patterned long kimono styles in a multitude of floral prints to short kimono shapes. For men there are many exclusives, like kimonos with floral embroidery and elegant, belted dressing gowns with contrast-colour piping. Bright jacquard wool-and-alpaca knitted crewnecks and cardigans form a knitted group, while printed sweatshirts and T-shirts feature a new red and green four-leaf clover design created especially for Gucci Garden.

There are also many Gucci Décor pieces that are only on sale here, including a range of upholstered dining chairs that feature padded seats adorned with bees, herons and flowers. Porcelain crockery in a red version of the Herbarium pattern is exclusive to Gucci Garden, as are a wide variety of porcelain candle holders and mugs featuring House designs.

A vast selection of publications is available here too, with a focus on niche, specialist printed material. The subject matter is mainly concerned with contemporary art, fashion, design and architecture. Glossy magazines, fanzines, monographic books, book box sets, pamphlets and academic journals are displayed side by side with prestigious limited edition books.

In keeping with the spirit of creative collaboration that Gucci Garden embraces, its restaurant – the Gucci Osteria da Massimo Bottura – is helmed by internationally renowned chef Massimo Bottura, whose dishes explore the deep roots of the Italian kitchen while making references to history, art and philosophy.  ‘This restaurant is a reminder that Florence has always been a centre of cultural exchange, particularly during the Renaissance,’ says Massimo Bottura.


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