GUCCI PRE-FALL 2019 MEN’S TAILORING FILM CAMPAIGN STARRING HARRY STYLES

GUCCI PRE-FALL 2019 MEN’S TAILORING FILM CAMPAIGN STARRING HARRY STYLES

Harmony Korine photographs Harry Styles for Gucci’s Pre-Fall 2019 men’s tailoring campaign.

May 27, 2019

For the Gucci Pre-Fall 2019 men’s tailoring collection, Creative Director Alessandro Michele’s oneiric vision offers a new take on formalwear, challenging today’s norms in men’s suiting.

Harry Styles returns as the face of the Gucci Pre-Fall 2019 men’s tailoring advertising campaign, this time in a new and unique setting that highlights Michele’s taste for the unconventional and the antique. Harmony Korine captures the British singer, songwriter and actor in a dreamscape of statuary and paraphernalia that speaks of Michele’s fascination with ancient culture.

Accompanied as in the past by a gang of animals – this time piglets and swans – Styles plays an eccentric yet nonchalant character, surrounded by his pets in a classical environment, reflecting the House’s vision for a new formal wardrobe.

Korine’s portraits show Gucci’s young Englishman in sartorial men’s tailoring pieces, styled – with accessories – in an eclectic way, showcasing a distinctive combination of pattern, colour and decoration.

Artist, director and photographer Harmony Korine first attracted critical attention as the writer of American independent film Kids, which was directed by Larry Clark and released in 1995. Since then, Korine’s unique take on modern society and youth culture has contributed to establishing his cult status as an influential commentator on our times. He recently collaborated with the House for the Pre-Fall men’s and women’s look book; the images are all a part of a limited edition book out later this month.