Riccardo Tisci commissioned a unique team of British creatives including Nick Knight, Peter Saville and Katy England to bring the Thomas Burberry Monogram collection to life, portraying the four distinct Burberry characters.

“When I first started at Burberry, I spent a lot of time in the archives researching the rich history of the house,” Tisci explained. “I quickly became very interested in Thomas Burberry and who he was not only as an inventor and innovator, but also who he was as a man, a husband and a father. When I saw an image of his initials, the design felt so special and actually very modern, so I quickly developed it into a new code for the house. It’s a symbol that not only embraces Burberry’s heritage but also feels very contemporary.”

Burberry’s Monogram collection celebrates the house’s founder and heritage through a new signature house code of interlocking “TB” initials. Created in tonal shades of beige and brown, the monogram was designed by Tisci in collaboration with British art director and graphic designer Pete Saville. Upon his appointment at Burberry, Tisci found a selection of 20th century Thomas Burberry logo motifs in the brand’s archive and he was inspired to create a new house code.

Shot by Nick Knight, the campaign highlights the versatility of the collection. In each shot, Gigi represents a different personality including the lady, the girl, the boy and the gentleman. The images present a cohesive capsule spanning outerwear, footwear and clothing created with the patterned “TB” motif.

Burberry’s Monogram collection will be available on May 22nd at select Burberry boutiques and online.