For the Kenzo Spring 2019 eyewear collection, the campaign echoes the house’s KENZOTOPIA theme for the Spring/Summer season.
Shot by Nick Harwood the images and video depict true idyllic paradise, as bright and colorful as the collection embodies. A utopia for a community who celebrate optimism and unity. For the new collection, bowing for Spring 2019, the American-duo looked towards the high energy and fun roots of the near 50-year-old Maison.
An enraptured crowd of wildly eccentric and colorful characters have gathered beneath the open sky, suggesting something extraordinary is happening up above. Global spectators have come together from far and wide to witness a rare cosmic occurrence in a hyperreal landscape.
Inspired by the brand’s vibrant spirit, the Kenzo Spring 2019 eyewear collection revolves around eclectic styles like the futuristic ‘Eye’ and ‘Hyper’ – dynamic statement pieces fusing sci-fi and luxury. Youthful heart-shaped lenses in holographic tints are playfully adorned with rhinestones, and the classic aviator is given a minimalist revamp. Whilst the optical collection in tandem features teardrop shapes, and feminine cat’s eye lenses for a retro-futurist look.
The new and varying styles blend that Parisian confidence and California cool that Kenzo has come to represent since their appointment.
The vibrant colors of the sunglasses echo the fluorescent check suits and patterned dresses from the Kenzo Spring 2019 silhouettes. Shaking up the codes of Kenzo, this very diverse first release plays with distinctive shapes and futuristic influences. The result reflects Kenzo’s vibrant personality: both unexpected and eclectic.