Hollywood star Michelle Pfeiffer has unveiled Henry Rose, a new perfume brand named after her children, John Henry and Claudia Rose.
“We’re not going to make the most ‘natural’ fragrance that we can. We’re going to make the safest fragrance that we can,” said Pfeiffer.
The brand will make its debut with five different genderless scents, dubbed ‘Last Light,’ ‘Dark Is Night,’ ‘Jake’s House,’ ‘Torn’ and ‘Fog’. The ingredients list for each scent is available for consumers to check online.
The collection is reportedly the first fragrance line to be certified by the Environmental Working Group (EWG) — it was developed in partnership with Ken Cook, the organization’s president and cofounder — as well as being Cradle to Cradle certified, and featuring bottles made using recycled materials. The status means the line adheres to the EWG Skin Deep Cosmetics Database.
Pfeiffer is the latest in a long line of famous faces making a move on the fragrance industry — designer Victoria Beckham has hinted that she has plans to launch a perfume, while beauty mogul Huda Kattan released her debut fragrance collection last November.