Fendi’s irreverent, colorful and ironic spirit marks a comeback with the Selleria Roma/Amor where streetwear icons are revamped with sporty influences.

April 29, 2019


The Roman luxury Maison teamed up with graffiti artist Pref to realize new eye-catching graphics. The result is the Fendi Selleria Roma/Amor drop with a logo in two different graphic variations, a parallelepiped and a multicolour wave, both creating 3D graphic illusion effects on the pieces. This collection is created in an exclusive selection of Ready-to-Wear and Accessories pieces for Women, Men and Kids.

A variety of impeccably cut indigo jackets, shorts, pants and jumpsuits, all showing rainbow-inspired inserts and contrasting trims, buttons, stitching and zippers worked in bold neon tones. A signature trade mark of the Selleria Roma/Amor drop, the fluorescent color palette defines the sharp-cut leather biker jackets, the cropped windbreakers with applied maxi pockets and macro graphics, the reversible oversized puffers and the exquisitely feminine plissé dresses and skirts, peppered by the Selleria Roma/Amor parallelepiped patterns, also available in a chic brown and gold color combination.

In addition, the FF logo is reworked in a stamp-like version overprinted on the FF logo pattern of athletic swimsuits and cropped tops worn with matching leggings.

The fluorescent color palette pervades the Selleria Cuoio Romano leather, signature material that embodies the DNA and savoir-faire of the Roman Maison, now becoming the fil-rouge of the drop’s leathergoods. Iconic shapes get a pop make-over with neon shades that range from fuchsia to yellow and red, also color-combined with classic black, brown and white.


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