Shop the interactive Coach Spring 2019 RTW runway show remixing the craft and spirit of Americana through the eyes of the new New Romantic.
On the runway, Coach creative director Stuart Vevers reimagined the spirit of America in a new context. Santa Fe, New Mexico—specifically the Ghost Ranch, famous for its prehistoric fossils and Georgia O’Keeffe paintings was the inspiration.
The most innocent leitmotifs came with an eerie twist—scenes from classic Disney movies were printed upside down on hoodies, for example. Those lovable characters were used in charming tongue-in-cheek ways, too, replacing traditional micro florals on Coach’s now-signature prairie dresses and skirts.
The new outerwear ideas included the cozy, Patagonia-inspired jackets, cut from shearling instead of fleece, were the most compelling—even if the oversize proportions might be challenging for some. The backpacks and fanny packs—trimmed with fringe, covered in patches, and sometimes toggled with bungee cord—were a modern way to evolve Coach’s practical approach to luxury.