SPORTMAX SPRING 2019 AD CAMPAIGN

SPORTMAX SPRING 2019 AD CAMPAIGN

Sportmax's Spring collection is inspired by the world of surf, from Biarritz to Hawaii and the Italian coastline.

April 1, 2019

Introducing fresh alchemy in sartorial design: classic cuts are re-engineered in the new Sportmax Spring 2019 ad campaign featuring British photographer Jamie Hawkesworth’s striking portrayal of model Sasha Pivovarova.

Beneath the asphalt of the city, we find the alchemy of sand and water. It’s a feeling of adrenalin, strength and freedom. Vintage pieces shake off their place and time. Tailoring takes a sensual approach. All elements blend seamlessly, transparently with mesmerizing geometry.

Coastal playgrounds inspire the movement and attitude of the Spring 2019 collection, where classic cuts and sporty vibrations merge to give rise to fluid silhouettes and flowing forms: a place where sand and surf combine.

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