TOD’S SPRING 2019 FILM CAMPAIGN
Tod's celebrates the simple and genuine gesture for Spring: a kiss.
March 13, 2019
For the Tod’s Spring 2019 ad campaign “Baci by Tod’s”, the Italians’ distinctive warmth and lightness is presented in an authentic way.
A universal code which in Italian culture takes on a special flavour, the campaign features a playful nod to the ltalian people’s love and zest for life, of which Tod’s is a global ambassador.
Captured by Craig McDean, the two channel a zest of life familiar with the Italian culture. Made with art direction by Fabien Baron, Liu and Vittoria soak up the sun while wearing mixed print outerwear, leather pieces and Tod’s signature loafers.