The A.P.C. x Kid Cudi INTERACTION#1 collection is the beginning of a series in which the brand will collaborate with different figures across various creative industries.
According to the brand’s director Jean Touitou, the project is the first in a series of partnerships, aptly titling this edition as “INTERACTION#1.”
“I’ve always felt an urge to ask people on the outside for their take on our work. I remember my mom’s advice: ‘have someone taste it’. The first one to do so is Kid Cudi, who collaborated on the Spring 2019 collection, called INTERACTION#1,” said Touitou.
The collection features A.P.C. staples like slim silhouette jackets and denim with bespoke additions by the singer/actor. Subtle Kid Cudi dual branding is found at the neck tag of the leather jacket in bright red (a first for A.P.C.), while an inspirational “Dream On” is embroidered onto the label’s signature denim. Lastly, a clean pair of white sneakers will don both the A.P.C. brand as well as “CUDDER” in a gradient lettering that spans red, pink and orange shades.