Georgina Chapman and Keren Craig created an atmospheric lookbook for the Marchesa Fall 2019 RTW collection set at Academy Mansion, which served as the backdrop with curving vines and lush florals.
Those vines were mirrored in the dresses, turning up in winding embroidery motifs and often ending in curvy bows. The idea of forest greenery influenced a hand-painted fern motif, which was then translated into a dense embroidery, and a few gowns even had birds hidden in all the handwork.
More broadly speaking, the volumes felt scaled up—even for a “ball gown brand”—and there was more surface treatment than ever, including fluffy 3-D appliqués, stiff tiered ruffles, hand-painted watercolor prints, and bits of feathers here and there.
Marchesa continued to focus on daywear, from embroidered poplin blouses to tailored pants and a white lace shirtdress dotted with big peonies. Marchesa has an impressive clientele, but not every woman has a reason to buy a couture gown; now, mega-fans can get a taste of the magic—and wear Marchesa every day—thanks to the easy, but still special, cotton and lace pieces.