CERRUTI 1881 SPRING 2019 AD CAMPAIGN
Modernity and history live in harmony within the world of Cerruti 1881 for the Spring campaign.
February 12, 2019
The Cerruti 1881 Spring 2019 ad campaign , ensed in Paris by emerging image-maker Erik Madigan Heck, aptly captures the house’s upbeat mood in fresh and easy photographs. The graphic and minimal composition of the campaign matches the contemporary and luxurious collection. Heck’s bold and playful approach is an important component of the house’s branding strategy.
The campaign introduces the women’s capsule collection, a natural extension of the men’s offering, grounded in sophistication and coupled with a relax silhouette, sportwear touches, and a chic attitude.
Accessories are also presented. Laidback and aestival sandals that accentuate the effortless vibe of the proposition. “This campaign highlights our move towards a sportier collection. We achieved that with the collection and it translated perfectly into the campaign. Relaxed tailoring and graphic sportswear bring out the youthful spirit of the brand,” said Jason Basmajian, Chief Creative Officer.
The Spring 2019 campaign also introduces the collaboration between the house and Finnish artist Tuomas Markunpoika who is represented by Gallery FUMI in London. Chief Creative Officer Jason Basmajian picked Markunpoika’s work to sustain the long-lasting conversation between art and fashion.
“Tuomas‘ work balances art and design, and industry and craft to create bold shapes that work well with the strong color sensibility and graphic nature of the campaign.”