In 2019, Giorgio Armani Beauty opens an inspiring new chapter in the iconic Sì fragrance story, accompanied by a film starring Oscar-winning actress Cate Blanchett.

The new perfume invites you to express your true nature of being yourself in this jungle of skyscrapers. Armani Si promotes self-confidence and faith in yourself.

The composition reinterprets the chypre theme of the original, playing around the note of neroli, white flower of the Mediterranean. The scent of chypre-neroli heart is created by the perfumer Julie Masse. At once chic, voluptuous, intense, and soft, Sì scent lingers on the skin and enchants the senses. The distinguished and elegant olfactory result plays on emotion, true to the Giorgio Armani couture spirit.

This new perfume has been created for the modern woman who’s strong yet feminine, sophisticated yet charismatic. She embodies the very essence of chic Italian elegance and style.