BLUMARINE SPRING 2019 AD CAMPAIGN

BLUMARINE SPRING 2019 AD CAMPAIGN

Blumarine takes glamour to the next level with a series of portrait for Spring that exude femininity and attitude.

February 5, 2019

The Blumarine Spring 2019 ad campaign features a cool-girl vibe spotlighting athletic attitude and poetry, grace and dynamisms, romanticism and coolness. Opposite elements blend in a carefree rhythm, finding a new balance and resulting in a contemporary and feel.

The Italian fashion brand heads to the studio for a series of glam portraits starring model Birgit Kos. Photographed by Luigi & Iango, the Dutch model strikes dynamic poses in floral prints, lace embroideries and animal patterns. Wearing florals and animal prints, the model goes sensational, and is a vision clad in Blumarine’s embellished and lace detail garments along with trendy accessories to match.

For beauty, Luigi Murenu works on hair with makeup by Erin Parsons creating a bold and fierce look with rosy red feline highlights for an extra pop.

The collection features distressed denim with pastel floral silk, a bomber jacket hung with strips of PVC, leather, and paillettes; and an opening python-print, metal-and-cotton–blend crop top and trench, all identifiably of the house but tilted at a fresh demographic.

Femininity is injected with a contemporary and fresh energy, combining assertiveness and seductive fluidity. The result is the signature sensuous romanticism, with a hint of irony.

BE FASHION FORWARD

Receive direct access to exclusive interactive online shopping, latest designer collections, celebrity features and collaborations, and daily fashion news.

BE FASHION FORWARD

Receive direct access to exclusive interactive online shopping, latest designer collections, celebrity features and collaborations, and daily fashion news.