The Blumarine Spring 2019 ad campaign features a cool-girl vibe spotlighting athletic attitude and poetry, grace and dynamisms, romanticism and coolness. Opposite elements blend in a carefree rhythm, finding a new balance and resulting in a contemporary and feel.
The Italian fashion brand heads to the studio for a series of glam portraits starring model Birgit Kos. Photographed by Luigi & Iango, the Dutch model strikes dynamic poses in floral prints, lace embroideries and animal patterns. Wearing florals and animal prints, the model goes sensational, and is a vision clad in Blumarine’s embellished and lace detail garments along with trendy accessories to match.
For beauty, Luigi Murenu works on hair with makeup by Erin Parsons creating a bold and fierce look with rosy red feline highlights for an extra pop.
The collection features distressed denim with pastel floral silk, a bomber jacket hung with strips of PVC, leather, and paillettes; and an opening python-print, metal-and-cotton–blend crop top and trench, all identifiably of the house but tilted at a fresh demographic.
Femininity is injected with a contemporary and fresh energy, combining assertiveness and seductive fluidity. The result is the signature sensuous romanticism, with a hint of irony.