MCM LUFT SPRING 2019 COLLECTION FILM

MCM LUFT SPRING 2019 COLLECTION FILM

The Spring collection, Luft, celebrates freedom, discovery and endless adventure.

January 21, 2019

Conceived after the German word for ‘air’, the MCM Luft Spring 2019 collection illustrates MCM’s DNA of mobility and freedom through dynamic, pop-inspired visuals.

From vibrant, atmospheric colors to billowing silhouettes, we embrace unrestrained individualism & non-conformity where fashion and freedom intersect.

Starring artist and musician Peggy Gou and renowned skater Tolia Titaev, ‘Luft’ represents hungry creatives, learners and executors, depicting an intercontinental generation whose inspirations are driven by arts, music and culture. Through exploration and exchange, MCM becomes the complete embodiment of pioneers who forge their own destinies.

Designed for handsfree wearability, the Luft Collection empowers you to move and travel freely.

https://www.youtube.com/watch?v=Zh7tO8vsMgk

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