JIMMY CHOO SPRING 2019 AD CAMPAIGN
Model Kaia Gerber shows off her sporty side in Jimmy Choo's laid back campaign.
January 14, 2019
The Jimmy Choo Spring 2019 ad campaign stars Kaia Gerber in a series of striking images captured by world renowned fashion photographer Steven Meisel.
“Kaia leads the next generation of supermodels. Her timeless beauty and fashion pedigree enables her to be a true style chameleon that authentically represents the dynamism of the Jimmy Choo brand transcending generations. It was a privilege to be able to work with Steven Meisel on capturing such striking images,” said Sandra Choi, Creative Director.
Meisel’s timeless images focus on Gerber’s ethereal beauty in a series of captivating portraits capturing the fresh spirit of the new HELIA bag and RAINE sneakers. The campaign features a limited-edition Jimmy Choo branded t-shirt and hooded sweatshirt designed in collaboration with creative directors, Mathias Augustyniak and Michael Amzalag of M/M Paris. The K-tee and K-hoodie will be sold exclusively online at JimmyChoo.com.
“To me, Jimmy Choo represents strength and power. I am so grateful to be a part of the youthful spirit of the brand, and I think the confidence they want women to feel really shows through in the collection,” said model Kaia Gerber.