Inspired by Jean Harlow and the pre-code Hollywood era, the Jenny Packham Spring 2019 ad campaign was photographed in London by Jon Gorrigan, featuring Sofie Theobald.

Jean Harlow was the ‘it girl’ of the pre-code hollywood era. A box office sensation, now synonymous with the glamourous. Imagery from the 1930’s, she was the original ‘blonde bombshell’. Her platinum curls, cupid bow lips, and the scandalous rumours of a life less ordinary were the inspiration for the collection this season. Jean’s playful personal styling and cinematic wardrobe provided a rich resource of detail and color, inspiring an eclectic mix of contemporary silhouettes and textures..

2018 marks the 30th Anniversary of Jenny Packham. In celebration of this milestone year, the designer returned to London Fashion Week to present her Spring Summer 2019 Collection with a special exhibition at the brand’s Mayfair Flagship Boutique.