For Miu Miu Fall 2018 ready-to-wear show staged in Paris in March, the elegant halls of the Palais d’Iéna were hung with generic poster-size sheets of white paper, each bearing a highly distinctive, large-scale, monochrome illustration of a female face or body interlaced with a letterform.
This Miu Miu “alphabet” – all 26 letters of the alphabet appeared – was created for the occasion by M/M Paris in collaboration with Miuccia Prada. Designed to engage the wider world, and of course the Miu Miu customer, in a conversation that stretches beyond the immediate fashion show arena, this alphabet is now set to make an entrance stamped across Miu Miu clothing.
A Miu Miu Type capsule collection of white poplin shirts, cotton hoodies and track pants will be patched with one, two or three letters, all drawing on the ‘MIU’ of the Miu Miu name. Classic white cotton T-shirts, meanwhile, will be emblazoned with ‘MIU MIU’ spelt out in full in this idiosyncratic and characteristically playful style.
In select Miu Miu stores, clients will be offered the opportunity to personalize a simple white shirt and T-shirt with a single letter of their choosing. In a series of exclusive three-day events visitors will be asked to pick their letter which, will be applied to a garment on the spot or will be sent out for customization and then shipped to their desired destination upon completion.