TIFFANY & CO. TIFFANY TRUE COLLECTION

TIFFANY & CO. TIFFANY TRUE COLLECTION

Meet Tiffany True, the new Tiffany & Co. collection that’s destined to become another icon of the brand.

September 17, 2018

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Tiffany True enhances the Tiffany & Co. legacy and provides a new representation of love today—adding geometric lines and ultra-fine details to make this ring a modern masterpiece.

With a contoured diamond cut that maximizes brilliance, light and contrast—the ring adds a new contemporary design to Tiffany & Co.’s legendary engagement collection – a collection that includes, most notably, the world-famous engagement ring, the Tiffany Setting.

“Tiffany has symbolized the ultimate in love and commitment since 1886 with the invention of the original Tiffany Setting. Now, the launch of Tiffany True with its unique setting and expert cut, we are introducing a supreme expression of modern love,” said Reed Krakoff, Tiffany & Co.’s Chief Artistic Officer.

For this new style, Tiffany & Co. leveraged its unique diamond cutting expertise with an innovative cut, debuting this September. Named Tiffany True for its genuine ability to captivate, this new fancy-cut diamond exposes more surface area on the diamond’s main facet. The Tiffany True engagement ring is minimal, architecturally constructed and discreetly marked on the side with a “T,” a subtle detail that is personal to the wearer.

Graphic and architectural, Tiffany & Co. introduces another addition to its jewelry family with the Tiffany T interlock features the iconic motif in a bold new way. Available in 18k yellow, white and rose gold, these chain bracelets and rings composed of interlocking Ts have been given a faceted finish to reflect our diamond heritage. Refined, strong and structured, the new Tiffany T designs make a powerful statement.