Selena Gomez escapes the Coach HQ in this new film exhibiting the star’s latest collection for the brand
When work hours end, the fun begins. Selena Gomez along with a special cast of characters star in an exclusive film, celebrating the arrival of the new Coach x Selena capsule collection.
Shot in New York City at Coach’s headquarters, the irreverent short shows Selena at work on her latest collection for Coach. Depicting the star as a regular Coach employee, Selena is seen happily enjoying mundane workplace culture—sitting at her desk, reading her emails and stealing her coworkers’ lunch from the staff kitchen. As her colleagues leave for the day, dutiful Selena claims she needs to work late—again. Once the office is empty, she runs wild and rocks out in the Coach design studio. What happens next captures the fun, rebellious and imaginative spirit of the collection, which includes retro-pastel hoodies, romantic slip dresses and leather goods printed with Selena’s personal motto: “Not perfect, Always me.”
“I had so much fun working on the film,” said Gomez. “And I’m thrilled to share the collection, which speaks to everything I love about Coach and also so perfectly represents who I am.”
For this playful campaign, Coach collaborated with director Bunny Kinney, stylist Kate Young, makeup artist Hung Vanngo and hair stylist Marissa Marino.
The collection is now available online and in stores.