BCBGMAXAZRIA FALL 2018 AD CAMPAIGN
BCBGMAXAZRIA gets inspired by strong, powerful women for the Fall campaign with a modern edge.
August 21, 2018
For the BCBGMAXAZRIA Fall 2018 collection, we return home from a summer of exploration feeling empowered and embracing her strength found within.
Creative Director Bernd Kroeber created structured silhouettes and cinched in waists that celebrate the female form, reminiscent of the 80s bold shouldered power dressing.
Led by the youthful energy of supermodel Lameka Fox and Natalia Sirotina, the BCBGMAXAZRIA Fall 2018 ad campaign marks a distinct vision of modern glamour in Los Angeles. The images showcase a playful energy allowing for the model’s characters to come to the forefront, creating portraits that explore a night out with friends, capturing the attitude of BCBGMAXAZRIA.
The campaign was shot at The Bonaventure Hotel in Los Angeles by photographer Olivia Malone and styled by Rachael Wang who spotlights the new season’s sleek dresses, jumpsuits in bold colors, signature stiletto heels and evening bags.