EMILIO PUCCI FALL 2018 AD CAMPAIGN
Emilio Pucci gets inspired by a glitzy detour across ideas of femininity with the latest Fall 2018 campaign.
August 17, 2018
For the Emilio Pucci Fall 2018 ad campaign, rising star Lily Stewart is photographed by Mark Peckmezian in countless signature colorful prints.
Against the backdrop of modern architecture, Lily models sleek eyewear, breezy maxi skirts and voluminous outerwear. The silhouette is shapely and curvaceous or elongated and dynamic, with voluminous duvets, roomy melton duffels and luxuriously utilitarian double-face coats offering function and protection.
A beautifying palette of make-up box powdery tones. Soft pinks, blues, greys and dusty pastels are highlighted by the sfumato Mirage prints. Purples and greens combine with taupe in the Tulipani and Trifoglio archive prints. The Emilio Pucci logo follows as a happy mix.
The alluring and the sporty, continuously mixed: silk jersey pieces and lace details. Pucci solids on long silk jersey dresses as favored by Marilyn, embellished by few pieces of extraordinary jewelry culled from the Bulgari archives further underline the jet set aura of the American trip.