CALVIN KLEIN FALL 2018 AD CAMPAIGN
For the latest Calvin Klein campaign, Raf Simons treated us to a look at the underside of the American dream.
August 14, 2018
The Calvin Klein Fall 2018 ad campaign suggests a new dawn is on the horizon, exploring the familiar American landscape through an otherworldly lens, challenging the perception of the real and the imagined.
In a series of images lensed by Willy Vanderperre, a play of scale presents a juxtaposition between the clothing and the isolated Utah landscape, evoking a nostalgic yet otherworldly feeling. A sense of calm and hope are also present, capturing the ever-present theme of American youth.
“The Fall 2018 collection is an allegory for a meeting of old worlds and new worlds, relating to the discovery of America, the 1960s Space Race and the twenty-first century information age,” said Raf Simons. “Reflecting the notion of democracy, there is no cultural hierarchy: the mixes emancipate clothing and references from their meanings, from their own narratives, and collage them to discover something different — a different dream.”
In the series of images, the models appear much larger than the expansive mountains that form the natural backdrop, creating a purposeful juxtaposition. Despite the stark grounds, which suggest this ad takes place in a post-apocalyptic world, the clear blue skies and glowing figures paint a calm picture of hope for the future.