The Balmain Fall 2018 ad campaign features the 1997 Luc Besson Th Fifth Element star, Milla Jovovich, embracing the picture’s stark beauty and strong, simple styling.
Le photographed Jovovich in London in what appears to be a sprawling warehouse, completely bare save for the collection’s iridescent, almost space-age metallics and sharp silhouettes.
“Like every French kid growing up in the nineties, I was obsessed with The Fifth Element. So, obviously, there’s no need to tell me that Milla Jovovich is an incredible actor and a stunningly beautiful woman. I’ve long admired her strength, style and talents and I’ve often dreamed of finding a way to work with Milla on a Balmain project. That’s why I was beyond excited when she agreed to sign on for our Fall-Winter campaign,” said Creative Director, Olivier Rousteing.
The strong, minimal style may be new for Balmain, but it perfectly compliments next Fall’s styles. An Le’s pictures captured the same stark beauty that Jake caught on the video.
“There was a choreographer on set that showed me some things I could do potentially, tapping my feet for instance, clapping, scraping the chair across the floor and using it in interesting ways to move around, rather than just sitting in it,” said Jovovich.
The video is a sound and movement experiment with all eyes on Jovovich.