MISSONI FALL 2018 AD CAMPAIGN FEATURING GIGI HADID

MISSONI FALL 2018 AD CAMPAIGN FEATURING GIGI HADID

Gigi Hadid stars in full-length portraits for Missoni's Fall advertisements.

July 27, 2018

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The bodies of top American model Gigi Hadid and French male model Yassine Rahal are the protagonists of the Missoni Fall 2018 campaign. Defining themselves against monochromatic backgrounds, the images  are photographed by Harley Weir, with the creative direction of Angela Missoni, into an anthem of personality and freedom of being.

A gallery of silhouetted figures, graphic poses, and soaring identities that are iconic, unique and inimitable. A convergence of body and garment, personality and style identity. It is an invitation to compose, superimpose, and deliberately interpret the extraordinary craftsmanship, finishings, and details of a collection rich in creations and variations; shades and patterns; weights and textures.

Enveloping fabrics are soft and warm, or otherwise lightweight and transparent. A series of patchwork designs, mesh fabrics, fringe details, jacquards inspired by the coats of wild animals, and streaked and spotted capes reference multiethnic costumes, urban graffiti, the colours of Africa and Jamaica, and the sensual nonchalance of iconic stars such as Lenny Kravitz or Lisa Bonet.

Watch behind the scenes as Gigi Hadid morphs into an unmistakable expression of energy and singularity against the immense backdrop of clear blue skies.

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