ISABEL MARANT FALL 2018 AD CAMPAIGN

ISABEL MARANT FALL 2018 AD CAMPAIGN

Head to the wild west as Isabel Marant showcases her-cowboy inspired collection with a unique Fall campaign.

July 12, 2018

The French designer sets the Isabel Marant Fall 2018 ad campaign at Paris’ Pompidou Centre with photographer Juergen Teller, starring models Anna Ewers, Vittoria Ceretti and Henry Kitcher.

The cast poses in the building which juxtaposes cutting-edge exhibitions with galleries for a gritty backdrop. The new season spotlights psychedelic prints, fringed jackets and embellished handbags.

This season, Marant covered familiar territory with a collection that was inspired by the American West. “Barbie and Donald Duck!” she said of her inspiration. “Well no, it was actually about looking at a modern interpretation of the classic Western—more Jim Jarmusch than Clint Eastwood.”

Marant picked up the thread of all the most distinctive Southwestern leitmotifs as far as clothing, with denim shirting, blanket coats, and chunky knits that riffed on Pendleton-inflected patterns. The designer seemed to allude to Jarmusch in some of the oversize suiting. Models bounded out for the final lap with blowouts that fell somewhere between Dallas and Paris, recalling the Waspy blondes who dominated American pop culture in the ’80s.

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